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I think that also attributes to its popularity, I do go there from time to time because its vegetarian friendly, more so than McDonald's is (when they had the "veggie" burger, it wasn't vegetarian, and their fries contain beef flavouring which lead to a lawsuit because they said they were vegetarian) so they also have the advantage that they can cater to people who have dietary limitations and well to people who are concerned about their weight/health. I don't think Subway is ideal (Iceburg lettuce is the devil, fact) but still an improvement.
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