Myes, I've heard of that ad trick - adding something abnormal so it sticks in your mind when you skim past it. Really is clever, in a creepy way <_<
But oh. Misspelled product names. How I detest them. Especially the c's being substituted with k's, "olde" spellings, dropping the E in extreme, and of course the obligatory backwards facing S or N for products aimed at young children. It's so gimmicky I want to smash those things to bits with mine olde mallet.
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