It is to make you remember it. In fact I went through a magazine test ones. They told me to look through a few pages and look at some ads. Then they told me which one did I remember. I named one and they showed me that the picture for the add actually had some weird abnormality that I didn't notice but it made it stick in my mind. The woman in the add had 6 fingers.
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Better to be strong than pretty and useless
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