I definitely never heard the word "bro" used negatively. I've also never heard it used as a subculture label. I was in a sorority, so you'd think I would have heard it... I definitely know the type of person being described, but I'm not sure the label is something anyone really uses.
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A SPIDER sewed at night
Without a light
Upon an arc of white.
If ruff it was of dame
Or shroud of gnome,
Himself, himself inform.
Of immortality
His strategy
Was physiognomy.
--Emily Dickinson
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