I've actually had decent results with Manic Panic. Some swear by Punky Colors, others by Special Effects (as we've seen here). Goes to show one's hair can very different from that of others, even close relatives. (My sisters is curly naturally, kinky from all of her dying. Mine's straight as can be.)
I haven't tried that particular color, but most of what else in is in existence, so I really cannot comment on the shade.
Make sure not to condition between bleaching and dying. If you did, wash it really well; you want the hair to be porous and bleaching makes it so.
When you dye it ignore the instructions when it comes to how long to leave it in before rinsing. Leave it in as long as possible, days, weeks, as long as you can stand it! (You can sleep with a cap or bandanna to avoid staining your pillowcases.)
When you finally rinse it conditioning will be a benefit. (Be prepared for dye everywhere in the shower!) When you dry it you'll want to use a dark towel, or raggy one, as the dye might still be on the hair.
Try to wash it as little as you can stand, if you want it to maintain the color as long as possible. (They do make dry wash-type products that are supposed to freshen it; never tried those myself.)
When you see it fading you can always touch it up with the same (or different) dye.
As I said, I've never tried to color, but I'm imagining eventually you might wind up with that "swimmer's hair" look, if you know what I mean: pale greenish tinting the blond: time to dye it again!
No, I have heard dish soap helps with that, if you choose not to by shampoo made for the purpose.
Hope this helps; I just noticed that this thread is somewhat old, so if you've already gone ahead with it I hope it helps someone interested in this subject.